In today’s episode the second week of the business formula model that BMS uses is on Production. Listen to how Danielle, Val, Ani and Garrett share insights regarding this crucial area in which success is about producing results as Marketers.

For Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection


In This Week’s Episode…..PRODUCTION

Point #1: Currently Sitting Pretty

  • The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money.
  • We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.

How were you raised to approach money?

Point #2: The Lack of Business in Front of the Chair

  • Danielle’s upbringing with money pushed her to make her own money and be her own boss, but wasn’t taught in hair school any background on business, which was the case for Val and Ani as well.
  • For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustle to get your own leads and learn marketing.

As a Stylist in your salon, do you prefer booth rent or commission based work?

Point #3: Learning Skills Behind the Chair

  • You won’t be able to get the client in the chair to bring out the Artist as a Stylist if you don’t know how to do the marketing behind the chair.
  • Danielle saw that regardless of all of the social media and location, Stylists are still being taught the same shit as before, in which one of the lies inside of the game is that working more = more money, debunked by the BMS team.

How do you avoid burnout for you within the hair industry?

Point #4: How to Market to Carve Out a Specific Niche

  • Know your craft and work smarter, not harder are the messages to teach in regards to being specific about what you as an Artist, analyzing the purpose behind marketing and raising prices to raise skill levels.
  • Attracting clients at a higher pay price shows that you believe in yourself and your art, learning how to handle the fear behind confrontation and defining what makes us passionate, getting paid more for doing a job that you love.

What does it mean to you to work smarter, not harder?


Point #5: Becoming Strategic in Selling What You Believe In

  • Marketing is the one skill that matters more than anything else inside of being a Stylists, which is what BMS is all about, as each member of the team shares how they hustle their way in Marketing.
  • The Artist rises when the results come, trusting the process that the BMS training works across the board from those willing to do the work.

The BMS Team talked about permission to no longer work Saturdays. Where in your world as a Stylist do you need to give yourself permission as well?


Quote of the Week:

“Work smarter, not harder.”

–Anianne Rivera, from BMS 1.0


“A Marketer is someone that knows how to project a message, sharing the vision with others on where the Artist wants to go. Pay attention to what sells you and takes you down rabbit holes in social media, then make it your own. For me, I like selling and I’m easily sold, so I learned to pay attention to what other people were saying based off of asking myself, ‘what do I like to buy?’ doing marketing research. I had to figure out how to put my message out to the market place with a Call To Action and learning how to become strategic in selling something that I believe in.”

–Danielle White


“There are tons and tons of case studies within the BMS program that has given Stylists freedom back because of the Marketing behind the Artist that can have the creativity to do what we love.”

-Valerie Plunk

Stay Tuned for Next Week’s Topic….PROFIT

Where we close in on the cash!!!!

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