This week’s Big Money Stylist podcast addresses the all important topic of Protection in this spicy, direct and straightforward conversation with the lively and powerful ladies of DKW Styling. At the end of the day, if you don’t protect what you have built, it’s like you’re rolling over and giving it all away.

For Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection

In This Week’s Episode…..PROTECTION

Point #1: Protect It Or Lose It

  • Coach Val: You have found your power, you’re producing and you’re seeing profit. Protection is what you do to keep all of that momentum going so you can continue to keep growing. Protection is crazy important because we spend so much time building everything, yet if we don’t protect it, what do we have left? If you don’t protect it, not only will it not sustain itself, eventually you will end up with nothing.
  • Coach Ani: As women I feel we are expected to be super dainty, sweet and kind all of the time – it’s that sharing and caring mentality. Protecting doesn’t mean you’re being a fucking bitch. There’s a difference between protecting and when you’re just being a fucking asshole. Coach Val: When it’s your art, it’s so personal and you are protective of it. Where you’re protecting something you have created and you have set a clear intention and outcome, you’re not being stubborn and hard minded, you’re simply protecting.

What are you doing to protect what you have created?

Point #2: Thieves Among Us

  • Coach Ani: If you’re one of the thieves going through and stealing shit, which is what we see every fucking day, that’s on you, that’s not on us. So don’t get pissed off at us when we don’t roll over and let you get away with it, because it’s not going to happen. You wonder why we sit here and talk about protection, and why we get so fired up and amped up over the fact that we have to continue doing this? We aren’t here to be railroaded, and you shouldn’t be either.
  • Coach Val: We’re standing up. This is our life, this is Danielle’s creativity and you can’t fuckin steal it. Because of the fire and feelings that come behind our podcast, some people think we are so mean and cruel. No, actually what’s mean and cruel is that someone fucking stole something. We’re standing up and saying that’s not fucking cool. The intent in that is to protect what we have, it’s not us being bullies on a podcast or being rude.

Where in your life do you need to start standing up and saying no?

Point #3: Energy Matters

  • Inside of BMS we have been very clear that the program is not a fit for everyone. There’s hustle, grind and a lot of commitment going forward. When you are literally changing an entire industry, and changing the way it’s been done for decades, it’s not easy. When we’re all on the same page, moving in the same direction with lightning speed and then you have the one person whose energy is off, it throws everything and everyone off; it kills the momentum.
  • Danielle: I hate entitlement. When you come here, show me you can bleed. Show me you can run as fast as I can. When you show me that, I will give you the shirt off my back, but I will not do it until you show me. Show me that you can work, show me that you’re good energy, respect the team, respect the business, respect the vibe. If you don’t, it’s you who’s letting you go, not me.

What kind of energy are you putting out in your salon? In your home? In your relationships?

Point #4: Self Sabotage

  • Coach Kenzi: I know I’m my biggest obstacle and I feel like I have to protect myself from myself on a daily basis. You have to protect yourself from those mental voices that tell you you’re a piece of shit, you’re not good at this and you’re not good at that. There’s a big difference between constructive criticism and self sabotage. For me, it’s like a daily cleanse. As soon as I got out of my own way, that’s when I started moving forward in my career.
  • Coach Val: Self Sabotage is my specialty. How do I deal with it? I’ll let you know when I fuckin figure it out. I’m that person that when I’m done for the day I’ll look at the photos I’ve taken of my work and I’m like, I can’t post this, I could have done better, etc. It doesn’t matter what it is, I’m always so critical about myself and really hard on myself. It’s my natural thing where I get in my head and am so mean to myself. With everyone else I’m Positive Polly, but when it comes to me, I’m dark Val.

Where in your life are you self sabotaging?


Point #5: It’s a Balancing Act

  • Coach Ani: There are things I know I have to hit every single day: I’m up in the morning, I get ready for the day, I go get a green drink, I do a Stack every single day, then I go straight to headquarters where I am there all day long. At some point I get food and I meditate throughout the day. A Stack is a series of questions that helps you go through a feeling you’re having or something that has triggered you.
  • Danielle: Get out of the noise, get out of the thoughts and people in your head. Don’t worry what they think about you. Put up the blinders, get tunnel vision, stop worrying about the outside noise, and  just go. It’s important to look at your work and critique it, then flip it into a positive in order to grow, learn and become a better person.

What do you do to squelch the voices? How do you find balance?


Quote of the Week:

“You won’t be able to compete at the level I’m willing to take this to. We’re raising the bar in all levels of our industry and people know what to expect from us – from NBR – because we have such a high standard for our education, for our team, for our stylists, and for our tribe. You go ahead and be Suave, we’ll be Karastase.”

— Danielle White

“Check yourself: If a client is unhappy, see if it’s something you did that you could have done differently. Did you cover the bases that you needed to? Do you need to protect yourself? Do you have systems in place? A signed contract, etc? It’s a good time to take a step back and ask yourself what you could have possibly done differently. Sometimes this person is bat shit crazy and in order to protect your sanity and the salon vibe, you have to let them go because they’re not a good fit for you.”

— Valerie Plunk

“Are you putting in the clear intention to practice this shit every day? To get better and to protect yourself against things come up? Power Practice every single day is something that we preach throughout all of our network. You can’t just take one fucking class in anything and all of a sudden be a fuckin pro at it. You are going to learn a new method and be super shitty at it for awhile, and the more you do it you will be less and less shitty, until one day you are just not shitty, you’re kind of good!”

–Anianne Rivera

“The worst thing that you can do is isolate yourself, retreat, and not talk about what you are struggling with. When you talk about things and let them out, that’s when you can process things. In your head, things are actually way worse than they really are. Most people are too afraid of bringing things up; we’re so afraid to not look perfect that we won’t even share any of our flaws, when in reality it’s our flaws that make people love us more.”

–McKenzi Davis



Stay Tuned for Next Week’s Topic….POWER


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