What do donuts, Mexican food, and Apple watches have in common? What is the back story behind the name, Big Money Stylist? What’s underneath Danielle’s bathroom sink that ends up on her hair after a glass of Rosé? Why is it so important to embrace our imperfections? Find out the answers to these questions and more in this episode brimming with humor, laughter, personal stories, and an array of well-placed truth bombs.

In Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection


In This Week’s Episode…..Power

Point #1: Facts Over Fiction

  • Part of what has made BMS what it is, is that Danielle and Garrett are so willing to be open and honest about sharing the good, the bad, and the ugly about their personal and business lives.
  • Ani: I think it’s the ability to be honest about those imperfections that has not only made BMS what it is but also the ability to create such a great environment for someone to be able to be honest about where they are in their life. The day we stop doing that is the day it all goes to shit.
QUESTION

What area of your life do you hide the facts and instead, choose to live in fiction?

Point #2: Embrace Your Imperfections

  • Danielle started her brand by exposing her vulnerabilities. “Hey, I have really shitty toddler hair. I know it looks nice (now), but it’s because I was committed to finding a method that looked natural in my hair.”
  • Ani: To me, it’s just a matter of me being able to own it. You don’t have to berate yourself or beat yourself down or make yourself feel shitty, but if you ever want to make it past the place where you’re currently at, you’ve got to own your imperfections.
QUESTION

What is one of your imperfections that you could use in your marketing to make you more approachable and relatable? 

Point #3: These ARE My Numbers

  • Danielle related a remarkable and inspiring story about an artist in their education program who, when given the news that her salon wasn’t a fit for a certain high-end product, began making changes instead of being upset and angry about the company’s decision. A year later, she reapproached them.
  • Ani: They asked for her numbers, which they misconstrued as the salon numbers, to which she replied, “These ARE my numbers. If you want the salon’s as a whole, I can get you those, too.” They were shocked!
QUESTION

How do you handle “rejection?” Do you ask yourself (and others) how you can become better, or do you shrink, hide, and ultimately give up?

Point #4: Hit the Restart Button

  • Ani: The point is, it’s ok NOT to be perfect. You have to be ok with your imperfections and know that you’re going to fuck some stuff up, you’re not going to know how to do some things, and you’ve got to be ok with knowing that you’re going to have to ask for help. Sometimes you have to hit the restart button to really get to where you need to go.
  • Danielle: If you try to look too perfect, it looks inauthentic. Anyone who listens to my podcasts knows how real of a person I am. And I think that’s what people resonate with. Yes, I’ve become this person, and I will never apologize for that. I have a fancy car, fancy shoes, and a nice home, but you better believe I work my ass off for those.
QUESTION

Where in your world do you try to look “perfect?”

Point #5:  Better, Not Perfect

  • Danielle: At the beginning of my career, I was that asshole who said, “I’m really good at what I do.” But as I started to market myself and put myself out there, I realized I wasn’t that good.
  • While I gave myself some grace, I asked myself how I could become better. That’s when I started to notice my progression and began seeing the direct results in my life by becoming not perfect, but better.
QUESTION

What answers are you receiving when you ask yourself, “How can I become better at _________?” 


Quote of the Week:

“One thing I stand for is growth, and that’s what we teach: becoming your best self.”

Danielle K White

“At the end of the day, don’t aim for perfection, and second of all, don’t limit yourself.”

–Anianne Rivera

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