Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement.


In Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection

In This Week’s Episode…..Power

Point #1: ISLA

  • The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality.
  • It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.

What are the issues you’re having with the hair currently available to you?

Point #2: Get Off the Fence

  • The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action.
  • Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.

Where are you in the qualification process?

Point #3: BMS = Business, Marketing & Sales

  • BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories.
  • Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.

How has your income changed since incorporating NBR and BMS into your business?

Point #4: You’ve Been Declined

  • In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial.
  • Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.

Inside your world, what has been your experience when you have had the attitude of knowing it all?

Point #5:  Show Me the Money

  • As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential.
  • In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.

How has expanding your vision of what is possible opened up your world?

Quote of the Week:

“As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.”

Danielle K White

Our artists are having massive results, ranging anywhere from $10k up to $75k per month!”

–Anianne Rivera

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